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Familia Martínez Bujanda reconciles the latest technology and tradition

Familia Martínez Bujanda is a family business that has been growing grapevines and making wine for 130 years. We are aware of the importance of keeping grape-growing and wine-making customs and traditions alive. Generation after generation, we have devoted ourselves to obtaining the best grapes in our estates.

Today, the fourth and fifth generations of our family are carrying out a project that has its roots in the grape and wine culture. For decades, we have strived for excellence in our business, acquiring vineyards in estates with a character of their own and keeping abreast of the latest technologies to make the finest wines.

At present, Familia Martínez Bujanda runs five wineries: Finca Valpiedra (DOCa Rioja), Finca Antigua (DO La Mancha), Finca Montepedroso (DO Rueda), Viña Bujanda (DOCa Rioja) and Cosecheros y Criadores (Vinos de la Tierra de Castilla). We make our wines there from grapes grown in our own vineyards, which embody the richness and diversity of very distinct wine regions across Spain.

Familia Martínez Bujanda applies technology to winemaking in order to produce ever better wines. This, however, does not mean forgetting about tradition. In fact, we reconcile the latest technology developments and age-old tradition. To us, nature rules: we are committed to respecting and taking care of the environment, as it is the only way to enhance sustainability in our vineyards.

In our vineyards, pruning takes place in a waning moon, because the sap flow is low, the wounds heal faster and the plants remain healthy. It is a way of making the most of vines. We also use infusions of nettle, tobacco and camomile to protect our grapevines in a natural, organic fashion. Furthermore, in our vineyards, we prepare fertilisers from trimming and pruning remains, as well as from processed grapes remains such as pomace and stems.

However, technology helps us make better wine. In Finca Antigua we are using a nanotechnology-based system to save water in our vineyards. The system emits a quantum of nano-frequency waves that alters the hydrogen bonds in water. Consequently, water infiltration rates increase and the plants absorb and use water more easily. We also use artificial grass in our vineyards, a sustainable winemaking practice that dramatically reduces soil water evaporation and prevents weed from growing near the grapevines.

At Familia Martínez Bujanda, we understand that technology helps make better wine, but we also rely on the long-standing traditions that have earned our family a place among the top winemakers in Spain.

Reader Interactions


  1. Buenas tardes
    Los felicito por la tradición. Que nuestros hijos sigan nuestro negocio es una bendición de DIOS.
    También por la forma de producción natural…. aprovechando los recursos tecnológicos nuevos.
    Me gustaría y a mi familia poder visitarlos.
    Somos una familia colombiana… Mama..hija..papa… tenemos finca de cítricos … mandarina.
    Vamos a estar en la bella Madrid del 5 al 9 de septiembre.
    Entiendo que se puede llegar a la finca Antigua por transporte público.
    Agradecemos su tiempo…
    muchas gracias.
    Nancy Janet

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