It is far from outrageous to refer to the wine industry as one of the most innovative sectors in the world. The extraordinary competence and atomisation in wine making and the need to surprise and offer new sensations means that wineries are constantly investing financial and human capital in developing new and different products.
At Familia Martínez Bujanda we work with grapes that we grow at our own vineyards and our business model is based on the differentiation and creativity of our different harvests. At the top, we place our estate wines (Finca Valpiedra, Finca Antigua and Finca Montepedroso), with which we seek to reflect the identity of the terroir where the vines are grown as much as possible. Every year the characterisation of the landscapes are determined by the weather conditions; no two wines are the same because every harvest is different but, in these wines, the consumer will find the honesty of the winemaker who works without a network while using the exclusive production from his own vineyard.
In an intermediate position, although more as a concept than as a pyramid of qualities in itself, we have Viña Bujanda in which, without compromising the origin of the grapes from our own vineyards, we opt to blend grapes from different vineyards and use more traditional winemaking methods from the Rioja region, albeit with a totally modern view and in line with our customers’ evolving tastes.
At the base of our project, we have Cosecheros y Criadores, a winery that was founded in 1951 and from where we produce different lines of wines such as Candidato, Casa Solar and Infinitus. In the latter two cases we produce, under the umbrella of the protected geographical indication, Vinos de la Tierra de Castilla. With all the wines from Cosecheros y Criadores, and particularly our Infinitus range, we let our technical team’s creativity run free, both in the vineyard and in the winery. With unconventional, less ‘strict’ productions and surprising results which we want to take advantage of these few written lines and invite you to try.
When you discover Infinitus, you will find a wide offering of various varietal wines (reds and whites), including a wine that is spectacular inside and outside (design) the bottle, Infinitus Moscatel, which we are sure you will drink again. Infinitus Tempranillo was valued by the 2017 Peñín Guide as the best red wine in Spain in terms of value for money, awarding it 91 points, and our Infinitus Syrah, with 90 points, is not far behind.
This system for distinguishing categories of wines made by Familia Martínez Bujanda cannot be very different to the models that are being used in different Spanish denominations of origin to classify wines. Honesty and clear and segmented products are the best way of creating a system that is easily acceptable and intelligible to consumers.