On November 9th, our winery is offering a Special Singular Estate Tasting to celebrate the European Day of Wine Tourism. The activity offers the chance to discover and enjoy five types of wine from the various wine-growing regions and terroirs where Familia Martínez Bujanda’s wineries stand: Qualified DO Rioja, DO La Mancha and, of course, DO Rueda.
Finca Montepedroso will join other wineries in the same Designation of Origin to celebrate this very special date. The aim of this initiative, launched by the European Network of Wine Cities (RECEVIN), is to promote wine culture across European countries. The European Day of Wine Tourism is on the second weekend of November each year – this year, on November 10th –, but Finca Montepedroso is celebrating it a day before, on Saturday 9th, when it will offer visitors an interesting Special Singular Estate Tasting.
In addition, multiple activities are being carried out during the weekend in a number of wine-growing regions, with the aim of promoting the culture of wine and wine tourism.
DO Rueda wineries in particular are organising a number of events to be held between the 1st and 10th of November so that visitors can explore the world of wine, the associated landscape and the long-standing wine-growing and wine-making traditions. There will be special tastings, food and wine pairing sessions, landscape and architecture tours, activities for families, and more. In sum, a host of things to do and lots of things to discover in the department of wine tourism.
Last year, the economic impact of wine tourism for Spanish wineries and wine museums amounted to over 80 million euro, according to the Informe de visitantes a bodegas y museos del vino asociados a las Rutas del Vino de España (Report on visitors to wineries and wine museums in wine-growing regions in Spain). This is 20 per cent higher than in 2017. In fact, wine tourism is a fast-growing sector in Spain, accounting for a significant share of revenues in rural areas.