Family wine tourism at Familia Martínez Bujanda: The Enchanted Vineyard

Spain is the country with the largest area of land for vineyards in the world. Vine-growing is a key to preventing the desertification of the land, beyond the business of making or transforming wine. Familia Martínez Bujanda has been a pioneer in promoting wine tourism. Visiting our wineries in the Rioja (Finca Valpiedra), Rueda (Montepedroso) and La Mancha (Finca Antigua) regions enables people to learn about the character of our wines and, at the same time, to discover the authentic vineyard landscapes that we try to ‘bottle’ in our creations. The European Day of Wine Tourism is to be celebrated on 13 November, an event which our wineries celebrate by welcoming visitors with a glass of wine at the start of our tours.

In La Rioja, vineyards have formed part of popular culture for two millennia and you only have to refer to local sayings in order to find numerous expressions originating in the language of wine, which have been transposed to the local language and cultural heritage of the region.

On Saturday, December 3rd, Familia Martínez Bujanda is to launch a new wine tourism experience, The Enchanted Vineyard.  This seeks to spread the popular culture of wine amongst the new generations.  Firstly, as a result of the rural exodus and, more recently with the digital and technological revolution, have gradually lost contact with nature, with vineyards and with the idiosyncrasy of a historical wine-producing territory such as La Rioja.

Finca Valpiedra is a wonderful vineyard landscape set on one of the large meanders of the river Ebro between Cenicero and Fuenmayor. A spectacular spot which wine lovers will enjoy and to whom we now propose a visit with all of the family.

Elena Arbaizar Santamaría, the writer and social educator, is the coordinator of the ‘The Enchanted Vineyard’ project. The author of the fantastic bilingual story (in Spanish/English) ‘Nora, the girl who woke up at the foot of a grapevine’, will make us relive the magical adventures of the main character of the story with our children in the vineyard and at the winery.

The activity, which lasts two hours, begins with a lively reading of ‘Nora, the girl who woke up at the foot of a grapevine’, in which all of the family can participate. The adults will then visit the winery (with a guided wine tasting of Finca Valpiedra wines), whilst the children will go out into the vineyard to learn about its fauna, biodiversity and the differences between the varieties, before embarking on art workshops.

Crayons, felt-tip pens, varnishes… these are the materials that will be available to the children to enable them to demonstrate on paper and on stones from the vineyard, the principal distinguishing feature of Finca Valpiedra, everything they have learned with Nora at our vineyards.

‘The Enchanted Vineyard’ costs 10 euros per adult and 10 euros per child, including all of the workshops, materials and a glass of grape juice. The event is on Saturday December 3rd at Finca Valpiedra. Don’t miss it!


You can book by writing to: or calling 628 046 505


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The wine after Familia Martinez Bujanda

Entre Vinos y Pagos is the blog where we show you the wine culture and our philosophy of elegant wines. Wines from our different plots in Finca Valpiedra, Finca Antigua, Finca Montepedroso, Viña Bujanda and Cosecheros y Criadores.

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